Category Archives: Representing Agriculture

Success at National Agri-Marketing Conference

This past week I had the opportunity to attend the National Agri-Marketing (NAMA) Conference.  The event took place in Kansas City, MO and was centered around this year’s theme, “Acres of Innovation.”

As student NAMA members, myself and 13 others proudly represented UW-Madison in the Marketing Team competition.  This specific event is a multiple step process.  Prior to competition, we selected a new product to introduce to the agricultural industry and submitted a five-page executive summary that reflected our detailed marketing plan for the product.  While at the actual competition, we gave 20 minute presentations that outlined the product and plan, and then participated in Q and A sessions.

After successfully making it through the preliminary and semi-final heats, we were one of the top six teams selected to compete in the finals round.  We ultimately placed 4th overall out of 29 teams with our product Easy AI, a new tool used to artificially inseminate dairy cattle.  We marketed our product as the new standard in artificial insemination helping to improve conception rates and reduce stress on both the animal and technician.

At the award presentations, we were also selected as the 4th place Outstanding Chapter and receivers of the 3rd place John Deere Signature Award.  In the end, our hard work and dedication more than paid off!

Special thanks to my teammates and advisor, Sarah Botham!  We did a wonderful job, and I am beyond proud of everything we accomplished!